Reversing the perspective of Luxury Fashion

Paradox: a statement made in apparent contradiction to common experience but which on critical examination is shown to be valid.

VISION

«Fashion lives on contradictions and connections by uniting high and low, imagination and pragmatism, craftsmanship and seriality. We felt the need to build a box that contained them all, reaffirming the centrality of value over perception, beyond the boundaries of the individual brand.
That is why we created PARADOX.»

Giacomo Ligas & Cosimo Pettenello

PARADOX is the network enterprise that creates, promotes and distributes 100% “RealValue” brands by pursuing a sustainable success model in the name of quality without compromise at a fair price.

MANIFESTO

Created in response to the profound redefinition of the Fashion system, PARADOX intends to seize the opportunities resulting from a radical change of perspective at the global level:

X Market, the polarization of supply between Ultra Fast Fashion and Ultraluxury generates a growing demand for identity products, of true quality, at consistent prices.

X Supply chain, the creation of closed-loop production systems, initiated by major luxury conglomerates with mergers and acquisitions of manufactures in made-in-Italy districts, incentivizes independent subcontractors to adopt novel solutions to cope with declining orders.

X Fruition, a new generation of consumers in the 24-35 age bracket hold solid spending power and allocate 60 percent of their budgets in purchases fashion against authentic, engaging and increasingly dedicated shopping experiences.

In a hybrid and dynamic scenario, PARADOX bases its business vision on “making a system” through a competitive, flexible and alternative business model to the traditional model, which is considered binding and impactful in terms of onerous investment and management complexity on the individual actor.

PARADOX aspires, therefore, to become the reference for a new generation of high-profile lifestyle brands by supporting an extended market ecosystem, from the concept to the final audience, with the direct involvement of its own network of professionals, subcontractors and partner institutions, distinguishing itself by:

X Creative process with a data-driven approach (conception and development of thematic brands with a medium- to long-term growth perspective).

X Production flexibility (release of continuous and drop periodic collections for men/women aimed at the progressive composition of an ideal wardrobe).

Made-in-Italy consortium supply chain (assumption of design costs and
product development by member subcontractors against increased profit margins on scheduled production).

X Tangible Marketing activitiesaimed at target audience communities
(aimed at establishing a direct relationship with the user and fostering their loyalty).

X Immersive and dedicated customer experience in online/offline mode

X Integrated wholesale/DTC distribution (selected retailers,
e-commerce in membership, trunk shows, pop-ups, events).

In parallel with the development and dissemination of own-brand lines, PARADOX offers third-party brands consulting services in styling, production, marketing and distribution.

PARTNERS

I Partners di Paradox non sono semplici fornitori. Collaborano attivamente allo sviluppo dei prodotti mettendo a disposizione risorse e know-how. Gli accordi di fornitura, esclusività e royalties, garantiscono margini di operatività e guadagno nettamente superiori.